Project
2026
Orvane
A natural perfume house whose entire proposition is restraint — so we removed almost everything.
Client
Maison Orvane
Discipline
Brand · Digital
Services
Brand Identity, Packaging, Web Design
Scope
Identity · 6 pages · Packaging
Overview
Six formulations, no seasonal releases, no celebrity, no story about a grandmother in Grasse. Maison Orvane wanted a brand that could survive being this quiet.
One decision per page
The site asks you to make one decision at a time. Choose a formulation. Read what is in it. Buy it. There is no cross-sell, no quiz, no scent finder. Each formulation page is a single column of text and one photograph.
The identity is a wordmark and a rule. The packaging uses uncoated stock, one ink, and a deboss — cheaper to produce than the previous system and considerably harder to imitate.
