Project
2026
Kessvik
Technical outerwear built for weather, sold on a store that behaves like a field manual.
Client
Kessvik Supply
Discipline
E-Commerce · Art Direction
Services
Art Direction, E-Commerce Design, Development, Motion
Scope
Store · 40 products · Lookbook
Overview
Kessvik makes four jackets. They are expensive, they are repairable, and the people who buy them want to know exactly what they are made of before they spend the money.
Specification as art direction
So the store leads with specification. Fabric weight, seam count, hydrostatic head and repair policy sit at the same typographic level as the photography — set in monospace, treated as content rather than a spec table hidden behind a tab.
Photography was re-shot entirely: garments flat, unstyled, lit hard from one side. No models on the product pages. The lookbook is a separate, slower experience, and the two never compete.
